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Checklist

An open enrollment checklist for brokers and HR.

Plan the employer’s enrollment window, assign owners and confirm the required notices separately. The timeline below is a suggested working schedule, not a compliance calendar.

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Keep planning dates separate from required notices

The 90–120 day schedule below is a suggested employer workflow. Do not copy an individual Marketplace enrollment calendar onto a group plan or treat the checklist as a complete legal notice schedule.

CMS SBC guidance, question 9 ties the Summary of Benefits and Coverage to enrollment materials. When participants actively renew or can change options, distribute it with the open-season materials. Automatic-renewal timing is generally 30 days before the new plan year, with an accommodation for certain late-renewed insured policies; check the guidance and the account's situation.

Special enrollment continues outside the annual window. The Department of Labor HIPAA FAQ describes 30-day request periods for qualifying loss of coverage or specified life events, and 60-day periods for qualifying Medicaid/CHIP events. Confirm which event and plan rules apply.

Turn this into an account checklist

For every task, record an owner, due date, governing source, delivery method and completion evidence. For an invented January 1 renewal, choosing a November election window does not establish when each disclosure is due. HR and the plan administrator should confirm those dates before the employee announcement.

Before closing enrollment, compare submitted elections with carrier acknowledgments and payroll deductions. Log rejected records, coverage effective dates, unresolved dependents and the owner of each correction. Then use the invoice reconciliation template to check the first full-month bill.

Open enrollment timeline

90-120 Days Before

Planning & Strategy

60-90 Days Before

Plan Design & Approval

30-60 Days Before

Communication Prep

0-30 Days Before

Pre-Enrollment

Enrollment Period

Active Enrollment

Post-Enrollment

Finalization

Planning targets to agree with the client

Last year
Baseline for the participation goal
3-4
Reminder touchpoints (example target)
2-3 Weeks
Enrollment window (example target)
Per carrier
Confirm each carrier's enrollment file deadline

Employee communication templates

Announcement email

Initial communication; a common approach sends it 2-3 weeks before OE opens. Highlights key changes and dates.

Example timing: 14-21 days before

Benefits guide

Comprehensive plan comparison with costs, coverage details, and decision support.

Distribute: At OE start
⏰

Reminder emails

Mid-period and final deadline reminders. Target non-completers specifically.

Send: Day 7 and Day 14
Yes

Confirmation

Post-enrollment confirmation with elected benefits summary and next steps.

Send: Within 48 hours of election

Common open enrollment mistakes

No

Starting Too Late

Rushing leads to poor plan selection, missed negotiations, and stressed employees.

No

Poor Communication

Single email announcements result in low engagement and confused employees.

No

Ignoring Dependent Verification

Ineligible dependents cost employers thousands. Verify annually.

No

Skipping Post-Enrollment Audit

Enrollment errors create year-long headaches. Always audit before submitting.

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Frequently asked questions

When should open enrollment planning begin?

A useful planning target is 90-120 days before renewal, adjusted for carrier lead times and employer approval. This allows time for carrier negotiations, plan design changes, and employee communication preparation.

How long should open enrollment last?

Employers often plan a 2-4 week election window, but this is a planning choice, not a universal legal requirement. Confirm the plan rules, carrier cutoff, payroll setup and required disclosures before announcing dates.

What are the most common open enrollment mistakes?

Common mistakes include: starting too late, poor employee communication, not explaining plan changes clearly, missing dependent verification, and failing to confirm carrier eligibility files.